|"....For the top two carriers in the U.S., Verizon and AT&T, things are even more disconcerting. According to Journal, the average Verizon customer sent out 2,068 text messages in the fourth quarter of 2010. During the third quarter of last year, that figure was at 2,110. Citing a report from analysts at UBS, the Journal pointed out that text messaging was down 21 percent in the first quarter for AT&T, compared to the same period a year prior.|
"The importance of text messaging on a carrier's bottom line cannot be underestimated. Referencing the UBS report once again, the Journal said that the average carrier makes an 80-cent profit on every single dollar it generates in text-messaging revenue...."
I don't know what's more surprising, that the average Verizon customer texts over 2,000 time a year (it's more like 20 for me) or that the carrier has an 80% profit margin on texting.