Wow. Now you can watch Big Brother while shopping for slave-wage-laborer-produced fashion accessories.
Fox News: Attention, Wal-Mart Shoppers - By Mike Reynolds -- Multichannel News, 1/26/2004 4:01:00 PM
Premier Retail Networks has inked a deal with Fox News Channel for the service to become the exclusive "breaking-news" provider to Wal-Mart Television Network. Under the deal, terms of which were not disclosed, Fox News will supply live breaking-news segments and alerts for retailer Wal-Mart Stores Inc.’s in-store network, which has multiple monitors in some 2,450 stores nationwide and generates more than 150 million impressions monthly, according to Nielsen Media Research. A spokeswoman for PRN -- which also supplies programming to in-store networks found in Best Buy Co. Inc., Circuit City Stores Inc., Sears, Roebuck & Co. and other retail chains -- said Wal-Mart TV also includes content from FitTV and Oxygen, as well as promotional and product information. "As the No. 1 cable news channel in America, we are proud to partner with PRN to deliver our news to Wal-Mart customers nationwide," Fox News vice president of affiliate sales and marketing John Malkin said in a prepared statement. "This is a great opportunity for Fox News to provide breaking news to a significant audience." |
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